Thursday, May 6, 2010

So far so good on internal links

The seo experiments for blogs link that I dropped last time seems to have gotten this thing to page 1 for that particular term, but not anywhere near to be found if you remove the blogspot word, so this time i'm dropping it with the reduced phrase to see how it affects the ranking of that page.

My guess is that partial link juice only flows if you have a certain level of authority already, and only exact match link love goes through if below that.

If I'm right, that page should be ranking for the new term in no time, catapulting me into a whole new layer: 3 term keywords (not competitive yet, but if this little blog can pull it off, so can your semi-established properties).

Update: This thing now ranks for the anchor, just as soon as the text appeared on the main page of the blog. Not that hard huh?, now let's wait until the page is indexed and the link counted to see how much higher we get.

Friday, April 16, 2010

Keyword Conquered and an seo experiment for this blogspot blog

Yea, it can be done with just a link. I have just checked me rankings for the made up phrase daseoexperiment and it turns out that I have top ranking over the page that gave me the link.

Now, since this is an experiment, let's see how further can I push the little authority this single link has given me. The fourth layer conquered with relative ease, it's time to step it up and go for that juicy third layer. Today's keyphrase is seo experiments for blogspot blogs!

See you when I get there, check back for the results.

Friday, March 26, 2010

The importance of authority for new blogs

With google there's no other way: they either trust you or they don't.

And the thing with trust is that it takes some (if not a lot) of time to get, and new blogs and sites struggle with trust issues. Anchor text is one good way to get query specific trust, when trying to rank for a different, even if related keyword, raw trust is the only thing that can get you out of "the sandbox".

Blogger blogs have an advantage over other platforms, as it is owned by google and possibly even has its own internal spider crawling only pages in the blogs. I think this is about right since I've had blogs that had exactly zero links from the outside world still indexed and sometimes ranking.

And if you are like me, trying to rank for made up words like daseoexperiment that have no other page ranking for it, then that's a good thing! as soon as your pages are indexed, bam!, ranking.

But then an ezinearticle comes along ranking for that same keyword.

Google trusts ezinearticles because they have tons of links from the outside, and since they also have a ton of articles, that creates many links from inside the same site. There's trust flowing from the main pages to all other little unimportant articles, and that's why people submit articles to them.

Most new blogs use services like ezinearticles, hubpages and others to channel some of that residual trust to their sites. Then there's also pagerank, that according to the published equations, once you're into the loop, you can basically create pagerank out of thin air by creating a new page on your site.

Not exactly out of thin air, but pretty close. Since I want more anchor goodness, let's leave that for another page.

How much authority/linkjuice/pagerank to outrank you?

This is exactly what I'm going for with this blog, just to know exactly how much authority does each page from article directories or other sites have, and just how much authority can be created from links inside your own site - my own site.

First, since I have no real authority on any subject on this blog, I'm going for some made up, obscure words that nobody ranks for, then post an article with that same keyword somewhere else and try to outrank them.

And to start on the right foot, apparently daseoexperiment has no results on google as of the time of writing, so that keyword is a good one to start experimenting with.

Keyword Layers:

  • Icing on the cake - Competitive one word keywords
  • Top Layer - Competitive two word keywords
  • 2nd layer - Competitive three word keywords
  • 3rd layer - Four word keywords, don't know if I should add competitive... are there any competitive four word keywords?
  • 4th layer - Made up words with less than ten pages indexed. <- I am are here

Coming to a serp near you.